What is Mobile Marketing? Mobile marketing is the act of connecting with your target audience over a mobile platform, namely, through their mobile phones. It is about staying relevant to your audience whenever and wherever they go. With smartphones controlling 49% of the mobile market, marketers are rushing to incorporate mobile into their overall marketing strategy. To give you a snapshot of the mobile market, we made a list of the top 13 mobile marketing stats every business should know when hunting down their share of the mobile audience. Read the rest of this entry »

The name of the game is to attract searchers to your ad instead of somebody else’s. Then once you have their attention, keep their attention. With the Ad Extension feature at Google AdWords, this is exactly what you can accomplish. Making your ad more useful, more relevant and more interesting will help you reach your goal of increasing Click Through Rates (CTR). Read the rest of this entry »

It’s been a while since we posted about Video SEO (actually a year and a half since we wrote about some basic video SEO strategies. Does that mean its time has passed? Is video not an important part of your business and website marketing plan?

Actually, video may be more important than Read the rest of this entry »

Flesch–Kincaid Reading Levels & SEO

So you keep on hearing it and hearing it (from our awesome SEO team, anyway!) “Content matters for SEO! More content! Higher quality content! Unique content! Optimized content!”  Well, be prepared to add one more to the list: “Grade level appropriate content!”  For SEO? Flesch-Kincaid? What? Yes, the reading level of your website matters!

Each search engine has it’s own algorithmic system. Google’s is highly sophisticated and proprietary – we can draw conclusions as to what some of the most important components are by trial and error and hands-on experience, but the sum of the whole may largely be surmised.  We do know, for instance, that content is critical. How much, how well written, how optimized, how often it is updated, etc.

But there are signs that among the hundreds of items in the Google algorithm, the grade level of your website content may influence your SEO bottom line to a noticeable degree.  And that particular piece of the algorithm that is based on the  Flesch-Kincaid reading level may be weighted more heavily of late. Read the rest of this entry »

What You Need To Know Before March 30th

Remember when Facebook rolled out the Timeline Profile? Well, on March 30th, all Facebook pages will get this new design. This could be problematic for your business if you don’t know what to expect, and how to prepare for it. The following article will explain most of the changes, and give you some ideas for making the transition an easy one. First, check out the screenshot of a timeline for Facebook business page below. I have marked this up to show you what’s new on your timeline page.

Facebook Timeline for Pages (click to see full size)

Read the rest of this entry »