The Internet has been buzzing about SOPA lately; how you can oppose it, how to sign the petition, what you should do about it. But what if you don’t know anything about it? I am without a doubt, opposed to the SOPA bill, but I don’t condone opposing anything if you don’t know the facts. You wouldn’t sign a petition if you didn’t know what it was for, would you?

I am not a politician or an expert on legal jargon, but I will try to break down the important points in the SOPA bill so that you will have a better understanding of what effect it will have on the Internet that we know and love.

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If you’re a business owner, and you’re interested in getting to know mobile marketing a little better, we are offering a great seminar this month for you!

Mobile Marketing Tips & Trends

What Every Business Should Know About Mobile Marketing

What Will I Learn?

Some mobile FAQ’s we will be answering: What is a mobile website? Who needs one? How can I use the surge in mobile phone usage to my advantage? And if Geofencing, Push Notifications and Near Field Communication all sound like Greek to you, then this seminar is your ticket to understanding mobile! Each seminar will cover the latest mobile marketing trends and technologies, prove just how important, powerful and widespread mobile usage really is, and offer tips on how to get a leg up on your competitors through mobile marketing.

There are 2 different dates and locations for this seminar, so you can register for whichever one is most convenient for you. All will cover the same topics. Read the rest of this entry »

The niche social network Pinterest is gaining popularity, and seems to be catching on quickly. If you are unaware, Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever images you want, and you can sort and organize your pin boards based on your interests.

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For internet marketers and businesses alike, 2012 promises to be a movin’, shakin’ year for all organic, social and mobile trends! Despite the tough economic climate in 2011, the rabid run toward strategic mobile marketing as a primary retail sales tool continues unabated with updated analytics, tools and apps.

The growth curve and development of retail-focused mobile marketing is huge, particularly in generating  that retail sale in near-real time!  Push marketing and hyper-local ads with a social media support structure, along with emerging apps like Google Wallet make it easier than ever to search, shop and spend on the go. The benefit to consumers? Competition and price comparisons work in their favor in a big way, not to mention ease and convenience.  The benefit to retailers? Buying everything from a new phone to a gift card to a slice of pizza becomes simpler and more intuitive via your phone, providing opportunities to capture both impulse buyers and smart-search consumers.

It seems that social media has now entered the “public trading” stage, with:

• Google Plus giving Facebook a real run for the money this time around
• Social image sites like Pinterest capturing a big chunk of our online enthusiasm
• Linked In becoming the “Who’s Who” of professionals and companies, garnering information on people and corporate profiles that boggles the mind

Oh yeah…and who would have though that cool QR code would be considered old-fashioned or quaint quite so soon?

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Have you heard about Google+ Pages for Businesses yet? Google is continuing to move steadily into the social media realm! Similar to Facebook fan pages – you can now create a page on Google to help brand your business. Add photos, links, videos and more to help promote your products and services. Although it seemed to have gotten off to a slow start, more and more companies are getting on board – here’s an example of Pepsi’s page:

Whether you’re a mom and pop store or a Fortune 500 brand, we highly suggest getting one now (and do it quick before your competitors find out about it!)

Here are the Top 6 Reasons to Get Google Plus for Business Now:

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