13 Shocking Mobile Marketing Statistics Every Company Should Know
By jabel@mannixmarketing.com
What is Mobile Marketing? Mobile marketing is the act of connecting with your target audience over a mobile platform, namely, through their mobile phones. It is about staying relevant to your audience whenever and wherever they go. With smartphones controlling 49% of the mobile market, marketers are rushing to incorporate mobile into their overall marketing strategy. To give you a snapshot of the mobile market, we made a list of the top 13 mobile marketing stats every business should know when hunting down their share of the mobile audience.
- The global smartphone market experienced a 54% year-over-year growth rate in 2011
- 64% of 25-35 year olds own a smartphone
- 1 in 4 mobile subscribers over the age of 55 now own a smartphone
- 44% of mobile phone owners use their devices more than 10 times each day
- 53% of smartphone owners use search engines at least once a day
- 90% look up local information; 87% of these users subsequently call the business, visit the website or store, make a purchase, or get directions to the business
- 17% of mobile phone usage is attributed to looking for a store address (perhaps yours?)
- 49% of smartphone owners use their device while shopping
- 1 in 10 search ads clicked were through a mobile device
- Display ads presented on smartphones have the highest click-through-rates (4.12%)
- 40% of owners cited “difficulty of site navigation” as the biggest frustration with mobile browsing
- 74% of consumers will wait 5 seconds for a mobile webpage to load before leaving the site
- 46% of consumers are unlikely to return to a mobile website that did not work during their last visit
The mobile audience represents a rare opportunity for businesses large and small to get a leg up over their competitors! Is your website mobile-ready? Are you ready to capture your share of this rapidly growing market? Contact Mannix Marketing today so we can help you develop a dominant mobile marketing strategy and Get Found on the mobile web!
April 3rd, 2012 at 11:47 pm
The data are interesting, 40% of smartphone owners cited “difficulty of site navigation”. the problem is that mobile companies doesn’t care about this, they still continue to make phones a heck harder to use.
April 4th, 2012 at 7:44 am
Hi, Totally agree with you. You shared the the top most Mobile Marketing Statistics. Now a days Bulk SMS marketing is a fresh and more improved form of mobile marketing.
Very informative article. Thanks for sharing.
April 11th, 2012 at 1:37 pm
These facts are really compelling. Small business owners, especially restaurateurs, need to start paying attention and embrace mobile marketing as a part of their marketing plan. Restaurant owners do not realize that they are one of the most searched terms on mobile devices at 27 percent, and to keep their customers they need a mobile optimized site that will not have 74 percent of potential customers leaving their mobile site.
May 17th, 2012 at 2:51 am
mobile marketing represents a more opportunity for businesses large and small to get a customer
June 2nd, 2012 at 11:44 am
It’s amazing that, given the sheer volume of mobile usage and the trends we’re experiencing now, that you can call a business owner about adding a mobile optimized component to their online presence, and they can;t understand why they’d need it, or how it can benefit them. What’s even more amazing is that they, themselves have often used their smartphones to find a business or look up product information recently. Shocking, really!