Think Internet marketing is only for optimizers? Think again. While we do obviously recommend hiring a specialist for search engine optimization services, there are still many steps you can take to market your website yourself. The following tips will help you get the most from your website. (more…)

Looking for a pizza shop in your city? Where would you go to search? Just a few short years ago, thumbing through the yellow pages would have probably been your first choice. Nowadays, as the ease and functionality of search engines, web directories and city guides have continued to grow and develop, finding the perfect pizza place in your area is just a mere click away.

What if you are the owner of the pizza shop? You have been advertising in the yellow pages for years, but are interested in advertising online. Not sure how to utilize this medium to attract your local target market? We have gathered together some helpful tips and techniques to make it easier for you to get found online for local search queries. (more…)

Do you remember the saying “keeping up with the Joneses”? It refers to always being one step ahead of your neighbor. If they buy a new car, you feel like you must buy a new car too – only yours will be fully loaded. On a very simplistic level, let’s elaborate on the fact that to keep up with your neighbors, you must be aware of what they are doing. This also applies to your website! Here are a few steps to get you started on always being one step ahead of your internet neighbors.

First, determine who your competitors are. Geographical location is a good place to start if you are a brick-and-mortar, but don’t forget the businesses that hold the top spots for your keywords online as well. After this is determined, do an analysis of their website to find out what they are up to and how you can go one step further. (more…)

It seems so elementary. Help your customer find what he wants easily and quickly. Right?

Then why do so many web sites have navigation structures that make it so easy for us to get lost? I was recently shopping online for carpet tiles and every single site that was recommended by Google and MSN were sloppy sites where I found it difficult to browse, much less actually buy anything. I could not even find my way to the Home page in most cases! (more…)

The Title Tag is an HTML coding used to sum up the contents of your web page in one thought. The Title is the first object that Search Engine Spiders see and is also displayed as the hyper-linking text in the Search Engine’s results.

The title is the most important tag on your page for both your visitors and for the Search Engines, and you should pay particular attention to this tag when considering placements and ways to lure in visitors. (more…)