Time for a Website Redesign?

Take a look at your current website. Does it accomplish your business goals? Does it bring you customers? Engage the site visitors? Are the calls-to-action effective? Have your business goals changed or shifted since the site was last updated?

Your website design should not only be inline with your business goals, but it also should help you accomplish your goals, whether it’s increasing sales or getting more people to sign up for a newsletter. If this is not the case with your website then it’s time for a redesign. (more…)

If you’re like many small business owners lately, the economy has got you in the slumps. Things are slow. Business is hurting. The future looks grim. How can you afford to do any extra promotion in a time like this?

It’s not that you have to cut promotion; it’s that it’s time to be more cost-effective in your marketing strategies. If the economy is headed for a recession, we have a choice… dig deep and cut marketing, which will result in a negative downward spiral as fewer new clients are exposed to your business… or choose to fight!

You can fight by improving your marketing and the cost effectiveness of your marketing campaigns. Now, what does that mean? That means taking time to stop and consider if your advertising dollars are being well spent or could be better spent elsewhere. Are you running a radio ad that costs hundreds of dollars and plays only a few times in a day? Are you running a costly newspaper ad that will only be seen by readers of that day’s paper before they’re on to the next issue? Internet display ads generally cost about the same amount of money, but offer a considerable difference in visibility. (more…)

In October, the design team from Mannix took a trip to Chicago and learned that Chicago style pizza is not nearly as good as anything the east coast has to offer!

While there, though, we attended a web design conference called “An Event Apart.” Collin, Jennifer and I (who are web designers and developers here at Mannix) were lucky enough to attend this event — which covered everything from web design to web standards and featured some of the biggest names in our field as speakers.

As designers and developers, we are always looking to grow and learn, because just sitting back and going along for the ride is not an option if you want to be successful in this ever-changing field. Things change fast, and you have to be willing to keep up. And that’s what this event offered: many speakers a day who spoke about all things web related. It has us really motivated to keep learning, which in the end will produce better sites and projects.

This conference got me thinking a lot…  (more…)

If you are creating an ‘About Us’ page on your website, you may be confused as to what to put on this page. Don’t be afraid of this blank canvas – embrace it! Think of this page as an extra area to voice why YOU are the best at what you do, while also personalizing this space to make others feel welcomed. Even though you may be a bit reluctant to write about yourself or your company, know that this page could potentially increase your conversion rate. Intrigued? Ok then, read on. (more…)