Thinking outside the box is standard procedure in the world of internet marketing! A sophisticated and intelligent world-wide market has succeeded in demanding (and receiving) better quality websites, professional writing and copy, lightning-fast speed, slick audio and interactive environments.  So…what if you’re a ‘Mom and Pop’? Maybe you have a small brick-and-mortar shop, have a specialty item you want to sell, or just want to stick your toe in the water and see if you have what it takes to run with the big dogs? Is there room for you, or has it all just gotten too big? (more…)

So, what IS personalized search? Personalized search is the notion that when you search, Google will already have an idea about what you are looking for and tailor the results to your own personal liking. Google will make assumptions based upon your search history and provide results accordingly. Whether you are researching or shopping … you will get different results. Bruce Clay also talked about this trend in depth at the PubCon conference this past year in sunny Vegas.

Let’s take a look at a concrete example. (more…)

E-Newsletters are a fast, affordable and highly successful Internet Marketing technique that can help boost brand awareness and your business!

With all Marketing campaigns, there are some strategic techniques you can use to provide higher clicks, and higher conversions. (more…)

I’m up here in the Northeast where a major snow/ice/sleet/cats and dogs storm just plowed through. Hundreds of thousands were without electricity and one point or another, and tens of thousands are still without.

That got me to thinking – if I showed up to work this morning and there was no power, what could I actually accomplish as an SEO Strategist? Well, I started a list and here is what I have so far: (more…)

Whatever you do, do not open my bedroom closet door! I should have a “Beware” sign as a warning that what you will find lurking inside is not pretty. Shoes scattered about, summer clothes mixed in with winter clothes, “fat jeans” everywhere and dirty laundry on the floor. It’s a mess! I couldn’t navigate efficiently through that closet no matter how hard I tried. Perhaps this is the reason for my disheveled appearance lately. Note to self: Get organized!

Lucky for my clients, I do a better job of organizing websites than I do my own closet. As your business expands, it is important to keep your website following a logical plan. (more…)