Easy Tips to Improve Your Email Newsletters
December 15th, 2008 by sarahl@mannixmarketing.com
E-Newsletters are a fast, affordable and highly successful Internet Marketing technique that can help boost brand awareness and your business!
With all Marketing campaigns, there are some strategic techniques you can use to provide higher clicks, and higher conversions. Below are some of my favorites!
1. Keep your Subject Line Short: Studies* have shown shorter subject lines of 35 characters or less produce higher open rates AND higher click rates.
2. Send on Sunday: Try sending out your email marketing campaign on Sunday night or Monday morning could produce higher open rates. The idea is that a lot of people are checking their emails later on Sunday night to get a head start for the weekday ahead.
3. Add Lots of Links: Include lots of links within your messages – a report by mailermailer on November 2008 showed messages with 20 links or more had a sharp increase in higher click rates.
4. Include ‘Teasers’: Don’t give your user the full story – you are more likely to give a catchy teaser to a story that you can link to than giving everything away. After all, the main goal is to get more people clicking to your site to learn more!
5. Follow Up with a Shorter Email Blast: Have a great mid-month promotion, but only run a monthly email newsletter campaign? Don’t fret! Send out a very simple, very short email blast announcing just your one event – sometimes our quick and simple blasts announcing just one contest or one special has proven to be as successful or MORE successful than our bigger monthly news campaign.
6. Segment Out Your Email List: If you can segment out your list and tailor your campaigns as specifically as possible, you are more likely to have stronger conversions. For example, if you are a restaurant in NYC and you can separate out your list based on local addresses versus addresses outside of the city, you will be able to tailor one e-campaign to locals and the other to tourists.
7. Last but not least… TEST! What good is strategizing, planning, and executing a campaign and not testing to see what works? Keep a record of what teasers boasted greatest attention and what sort of subject lines worked the best. Remember, even though Sundays may be a good day to send out an e-campaign for a lot of different industries, your demographic may be different, so test your way to success!
I will leave you with this quote from the Email Marketing Metrics Report by MailerMailer:
“According to an October 2008 report by the Direct Marketing Association… By the end of 2008, it [email] will have driven $28 billion in sales and is projected to drive $32.6 billion in sales in 2009.”
* Study from the Email Marketing Metrics Report published by MailerMailer LLC, November 2008
Tags: email newsletters, internet marketing, seo
