Building the list of quality incoming links to your site is extremely important in bolstering your websites ‘weight’ and validity with the search engines. For a long time, links or resource pages were an important component of successful SEO. As an SEO specialist, I used to see countless linking requests in my inbox every single day. Now, not so much!  Today, the social media bookmarking and fast-moving viral marketing environments have sent “traditional” link development the way of the dinosaur. Or have they?  (more…)

Recently one of our designers ask me “What’s the difference between ‘AdWords’ and ‘AdSense?’” With it being so long since I had to actually articulate the differences, it took me a bit to come up with a simple answer that made sense. Basically I said that AdWords is for those looking to promote and advertise their businesses on the web, and AdSense is for website owners looking to make some money by placing some advertising on their site.

Now, being aware of how quickly things change these days (did you know that they actually say coffee is good for you? Wait, now they say it’s bad for you.), I wanted to check out the official difference from Google itself. (more…)