Has Duplicate Content Become A Non-Issue When It Comes To SEO?
June 30th, 2009 by brian@mannixmarketing.com
Recently I was surfing some SEO blogs when I came across a post on a search marketing conference. I like to see what the other leaders in online marketing are saying these days, so I was anxious to read the entire post, and was well on my way until I came across #13 in their list of top 20 quotes from the conference. It reads:
13. Don’t worry too much about duplicate content.
(Luisella Mazza, Google)
This stopped me in my tracks because as an SEO Strategist, one of the top things we work with clients on is to not only develop content, but to develop unique, high quality content. In doing so we ensure the site of not being hit with the dreaded label of having duplicate content, therefore causing the pages or entire site being ranked low, or worse yet, not being indexed at all. (read some of our previous post on the topic of duplicate content)
So have things changed in Searchland? Maybe. Are we being paranoid? Possibly a tad. Google even says within its guidelines that duplicate content by itself is not grounds for action on a website. In fact, their guidelines read:
‘Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.’
I would say most websites out there are above board and not trying to manipulate any system. So should we really not be worried about duplicate content issues? I say we absolutely need to keep the issue of duplicate content in mind when developing site content. If we don’t, we may, even if the chance is ever so slightly, end up kicked out of search engines if they interpret the content as trying to be deceptive. How do we know how they are going to interpret content on a site? What I think is fresh and new copy may be interpreted by a search engine as duplicate content for reasons I might not even know about.
When it comes to duplicate content, it’s better to be safe than sorry. And remember that there is an added advantage of attacking duplicate content – when you develop or rewrite content to be unique, you are erasing the duplicate content possibility, as well as adding unique and hopefully high quality content to your site for visitors. A win – win.
Have you run into any duplicate content issues with your website? Let us know how you were able to remedy the situation.
Tags: duplicate content, google, seo
August 11th, 2009 at 2:40 pm
I think we should all remember why Google does not like duplicate content. It goes back to providing the highest quality search engine for its users, and they don't want the first 10 search results to yield the same exact content. From a usability standpoint, that can be frustrating! When you think of it like that, it makes perfect sense why some dup content pages may be de-indexed. I DO agree with trying to minimize duplicate content as much as possible. Still, it does become harder and harder these days to do so, with so many websites feeding in information into other sites. This isn't always done to be spammy – but rather, to share the information through other outlets, in order to reach more people that may not have seen the content otherwise. I think this is part of the reason the dup content issue has softened slightly.
August 13th, 2009 at 5:28 am
Duplicate content is like a taking any thing from any person without there permission which is not a good thing !so if you want to become a good SEO then dnt ever try to use duplicate content always try to put your won content !