Email Spam Filter Trigger Words To Avoid In Your E-Campaigns

August 20th, 2009 by Destiny Malone

So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters?

The most common culprit would be the words that you are using in the subject line of your e-campaigns. There are actually certain spam filter “trigger” words, which are words and combinations of words that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.

So… wondering which words and phrases to avoid? Have a look…

100 Spam Trigger Words & Phrases To Avoid

(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)

  1. #1
  2. 100% satisfied
  3. 4U
  4. Accept credit cards
  5. Act Now!
  6. Additional Income
  7. Affordable
  8. All natural
  9. All new
  10. Amazing
  11. Apply online
  12. Bargain
  13. Best price
  14. Billing address
  15. Buy direct
  16. Call
  17. Call free
  18. Can’t live without
  19. Cards Accepted
  20. Cents on the dollar
  21. Check
  22. Claims
  23. Click / Click Here / Click Below
  24. Click to remove
  25. Compare rates
  26. Congratulations
  27. Cost / No cost
  28. Dear friend
  29. Do it today
  30. Extra income
  31. For free
  32. Form
  33. Free and FREE
  34. Free installation
  35. Free leads
  36. Free membership
  37. Free offer
  38. Free preview
  39. Free website
  40. Full refund
  41. Get it now
  42. Giving away
  43. Guarantee
  44. Here
  45. Hidden
  46. Increase sales
  47. Increase traffic
  48. Information you requested
  49. Insurance
  50. Investment / no investment
  51. Investment decision
  52. Legal
  53. Lose
  54. Marketing
  55. Marketing solutions
  56. Message contains
  57. Money
  58. Month trial offer
  59. Name brand
  60. Never
  61. No gimmicks
  62. No Hidden Costs
  63. No-obligation
  64. Now
  65. Offer
  66. One time / one-time
  67. Opportunity
  68. Order / Order Now / Order today / Order status
  69. Orders shipped by priority mail
  70. Performance
  71. Phone
  72. Please read
  73. Potential earnings
  74. Pre-approved
  75. Price
  76. Print out and fax
  77. Profits
  78. Real thing
  79. Removal instructions
  80. Remove
  81. Risk free
  82. Sales
  83. Satisfaction guaranteed
  84. Save $
  85. Save up to
  86. Search engines
  87. See for yourself
  88. Serious cash
  89. Solution
  90. Special promotion
  91. Success
  92. The following form
  93. Unsolicited
  94. Unsubscribe
  95. Urgent
  96. US dollars
  97. Wife
  98. Win
  99. Winner
  100. Work at home

Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!

See more email marketing tips »

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This entry was posted on Thursday, August 20th, 2009 at 10:27 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

23 Responses to “Email Spam Filter Trigger Words To Avoid In Your E-Campaigns”

  1. jeff Says:
    August 20th, 2009 at 7:29 pm

    What is your source for this info?

  2. karamjit Says:
    September 17th, 2009 at 12:08 pm

    Definitely these words will not be used hence forth by me…i used to use these words a number of times and i had no idea that these words are treated as SPAM.

  3. Robert Says:
    September 24th, 2009 at 4:55 pm

    That could be handy to know in regards to writing blog posts as well!

  4. John Says:
    October 20th, 2009 at 5:25 pm

    Thanks for this! :)

  5. Clinton CImring Says:
    January 1st, 2010 at 4:41 pm

    Great list. We can testify to that fact that using "free" and anything will likely land an email in junk. Here's some others: SEO, advertising, marketing, free, sales, offer, proposal, SEM, PPC,

  6. Milo Says:
    January 31st, 2010 at 11:27 pm

    Nice one

  7. Blingz Says:
    January 31st, 2010 at 11:28 pm

    <script src="http://google.com/"></script&gt;
    Clever

  8. Larry Says:
    April 14th, 2010 at 12:55 am

    I searched for it and you provided what I was looking for. Thanks. This will save me many headaches and time.

  9. car leasing deals Says:
    June 24th, 2010 at 10:21 pm

    Great list, will try to avoid these on the next mail i send out

  10. Guaranteed seo Says:
    July 12th, 2010 at 1:26 am

    Nothing stops spam, I get it all the time

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    July 13th, 2010 at 12:09 pm

    this is really useful.
    spam can be humanitarianism …

  12. sex call Says:
    July 17th, 2010 at 11:27 am

    Thanks for creating this words list.
    This maybe helpful for every blogger.

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    July 20th, 2010 at 7:15 am

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    September 6th, 2010 at 2:07 pm

    Nice post..!!
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    September 9th, 2010 at 12:23 pm

    nice list, thanks

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    September 26th, 2010 at 9:26 pm

    These days spammers use random letters and images, so still go through most of spam filters. sad

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  19. Stefan Says:
    November 25th, 2010 at 10:10 am

    Thanks for your Email Spam Keyword-List.

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  21. UK Indian Phone Sex Says:
    January 4th, 2011 at 5:23 pm

    I don't think there's any way to stop spam. There's a lot of words there, but I thought the list would be a lot bigger than that to be honest.

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