Email Spam Filter Trigger Words To Avoid In Your E-Campaigns

So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters?

The most common culprit would be the words that you are using in the subject line of your e-campaigns. There are actually certain spam filter “trigger” words, which are words and combinations of words that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.

So… wondering which words and phrases to avoid? Have a look…

100 Spam Trigger Words & Phrases To Avoid

(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)

1. #1
2. 100% satisfied
3. 4U
4. Accept credit cards
5. Act Now!
6. Additional Income
7. Affordable
8. All natural
9. All new
10. Amazing
11. Apply online
12. Bargain
13. Best price
14. Billing address
15. Buy direct
16. Call
17. Call free
18. Can’t live without
19. Cards Accepted
20. Cents on the dollar
21. Check
22. Claims
23. Click / Click Here / Click Below
24. Click to remove
25. Compare rates
26. Congratulations
27. Cost / No cost
28. Dear friend
29. Do it today
30. Extra income
31. For free
32. Form
33. Free and FREE
34. Free installation
35. Free leads
36. Free membership
37. Free offer
38. Free preview
39. Free website
40. Full refund
41. Get it now
42. Giving away
43. Guarantee
44. Here
45. Hidden
46. Increase sales
47. Increase traffic
48. Information you requested
49. Insurance
50. Investment / no investment
51. Investment decision
52. Legal
53. Lose
54. Marketing
55. Marketing solutions
56. Message contains
57. Money
58. Month trial offer
59. Name brand
60. Never
61. No gimmicks
62. No Hidden Costs
63. No-obligation
64. Now
65. Offer
66. One time / one-time
67. Opportunity
68. Order / Order Now / Order today / Order status
69. Orders shipped by priority mail
70. Performance
71. Phone
72. Please read
73. Potential earnings
74. Pre-approved
75. Price
76. Print out and fax
77. Profits
78. Real thing
79. Removal instructions
80. Remove
81. Risk free
82. Sales
83. Satisfaction guaranteed
84. Save $
85. Save up to
86. Search engines
87. See for yourself
88. Serious cash
89. Solution
90. Special promotion
91. Success
92. The following form
93. Unsolicited
94. Unsubscribe
95. Urgent
96. US dollars
97. Wife
98. Win
99. Winner
100. Work at home

Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!

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This entry was posted on Thursday, August 20th, 2009 at 10:27 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.