Google Rolls Out Real-Time Search Integration
December 8th, 2009 by Bill Bouchard
As promised, Google is starting to roll out “Real-Time” Search from sources like Twitter, News articles, fresh web pages, Yahoo Answers, etc… and is integrating them into their search results (Facebook and MySpace will soon be joining as Google has inked deals with both). Results will be displayed at the top of Page 1 in a block titled, “Latest Results from keyword phrase“.
These results will be displayed similar to how “News” has been populating into the search results. The difference is that it looks to be longer and with scrolling capability for more current results. There’s also an added function for drilling down into the data by time or date range. Real-time results do not appear to be taking the spots of natural listings in the Top 10… if anything, the results are pushed a little bit further down on the page.
“Google isn’t the first to initiate real-time search, but it is likely to make it mainstream.”
The implications of this new addition are a little too early to see clearly, but I think it will eventually change how we use search and therefore how we strategize for SEO. Google isn’t the first to initiate real-time search, but it is likely to make it mainstream. People are going to be taking crash courses and learning very quickly just how important the “now” information can be. Likewise, businesses are going to quickly see that having “active” social media profiles are not just good ideas… but necessary components of their search strategy. Businesses will also become mindful of the language used and will need to include search phrases (as it pertains) within their social profiles. I’m sure there will be some gaming attempts of the real-time results, but Google’s pretty quick at catching on - they’ll likely start to blacklist profiles from inclusion… so be careful not to overdo it and be mindful of your audience – they’re not dumb.
When looking at social media, the conversion rates thus far have been pretty miniscule (and over-hyped) when compared against traditional search conversions, but I think these conversions will change too, and should shoot way up with the new integration.
“…Real-Time Search will… [lead to] …an increase in bookmarking and back linking…”
Kind of a random thought, but I think one of the side effects of this new Real-Time Search will be an increase in bookmarking and back linking to the included sites and pages. With a traditional search, you could generally find the same page again simply by replicating the search (the Lazyman’s bookmark). With real-time resources… that information could be long buried. Searchers will be more likely to record these important time/date sensitive information somewhere… So another important feature that’s now even more necessary – having bookmarking scripts included on all of your web pages.
It’s pretty exciting stuff happening, and I think SEO as a whole be very busy in 2010!
Tags: google, Google SEO, real-time search
December 9th, 2009 at 9:50 am
Hi,first time here and found this post very informative. Like this information which is forcing me to visit here.
December 10th, 2009 at 11:22 am
One has to ask, though, how real-time is real time? Let's not ask them at the stock exchange, where micro-seconds can make the difference between winning or losing a transaction. Or Einstein, who'll remind us of the relativity of time. Then there's the already well-documented phenomenon of search results rolling out across the world in Google's data centres, different results appearing at different times as they're rolled out. Real-time for me in the UK won't be the same as real-time in, say, Australia – so why calll it real time in the first place?
BB
December 18th, 2009 at 10:12 am
I want to perform SEO for websites of my organization, for which i m working, and want to know various methods, techniques, processes, steps and activities about SEO. I want to know actual actions i have to perform i.e. how can I establish back links & reciprocal links? How can PR be increased? How SEO Companies do increase Search Engines Ranking for a website, significantly, in a short span of time?
December 22nd, 2009 at 3:23 am
It seems that over the course of the entire year, we've been waiting for Google to get real-time search. Now it's here. In real time search Google will always be in No.1 position because it has the quality to stand in the first position.
December 22nd, 2009 at 4:03 am
Google is the name now and I do not think that Google can ever be lose its position as if its continuously striving hard for its position.
December 26th, 2009 at 8:45 pm
I made a Google real time search add-on for Firefox, which can be found below. This add-on adds the real-time search to Firefox's list of search engines.
Add-On: https://addons.mozilla.org/en-US/firefox/addon/56...
Blog post: http://bundyxc.com/?p=235
December 27th, 2009 at 4:58 pm
Fine Ideas, but do you have more detailed info on the topic, another blog or links to other websites too.
December 27th, 2009 at 7:03 pm
This is a great resource for anyone who blogs!!
December 29th, 2009 at 8:24 pm
Hi, I’ve been reading your blog for a while and it’s easily one of the most resourceful places I use. I was just wondering if you guys offer a subscription service? If so, how do I subscribe?
January 5th, 2010 at 8:46 am
Google implemented Real Time search a few weeks back and owing to the integration, Google search looks uglier and cluttered. Thanks for posting. keep it up.
February 4th, 2010 at 11:57 am
Yes it is Kind of a random thought, but I think one of the side effects of this new Real-Time Search will be an increase in book marking and back linking to the included sites and pages
April 10th, 2010 at 5:55 am
Google implemented actual Time search a little weeks back and due to the integration, Google search looks uglier and messy. Thanks for posting. maintain it up.
May 10th, 2010 at 3:16 pm
Very nice post. I really enjoy the reading.I come here from the google when i searching some article on racing tips but i really like your post.
Thanks
June 1st, 2010 at 7:37 am
This add-on adds the real-time search to Firefox's list of search engines.
June 1st, 2010 at 7:41 am
which can be found below. This add-on adds the real-time search to Firefox's list of search engines.
June 8th, 2010 at 5:54 am
In real time search Google will always be in No.1 position because it has the quality to stand in the first position.
June 8th, 2010 at 5:56 am
Google search looks uglier and messy. Thanks for posting. maintain it up.
July 3rd, 2010 at 7:10 am
This is okk….keep going….thanks for the post…
July 17th, 2010 at 6:15 am
This add-on adds the real-time search to Firefox's list of search engines.