The Center For Media Research recently released the findings of the 2010 Digital Influence Index, by Fleishman-Hillard International Communications with Harris Interactive. Not surprisingly, they found that the Internet is the most influential in driving consumer decision making on products and services.

In their words: “When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel, but marketers have yet to capitalize on that influence.”

In our words: The Internet wins MVP when consumers have their wallets out.

Below are some key points, taken directly from the study results:

• The Internet tied in importance with peer advice from friends, family or coworkers among Americans.
• Overall, the web has the highest net importance of the media types included in the survey.
• Radio ranked lowest in net importance, followed by magazines, newspapers and television, respectively.
• In the U.S., 42% of online consumers do not read magazines and 40% do not read a printed newspaper.

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A few posts back on a story about the updated Google Places, we mentioned what is called a QR code. Since then we have had a few responses from people asking what exactly it is. We typically find that if one person asks, many more probably have the same question, so we thought we would let you know what a QR Code is, and why it could be important to your business. (more…)

Here is a very warm welcome to all new clients of Mannix Marketing, Inc.! These new clients have either signed on with us for the first time, or have recently upgraded their services with us.

Web Site Design & Development

Lake George Winter Carnival
Popular winter festival celebration in Lake George, New York lasting the entire month of February each year, every Saturday and Sunday

Vermont Woodlands
Nonprofit working to protect and enhance both the tangible and intangible values of forests – including clean air and water, forest products, wildlife habitat, biodiversity, recreation, scenic beauty, and other resources – for this and future generations

Painted Pony Rodeo
Exciting rodeo attraction in Lake Luzerne, NY – just west of Lake George, it’s the oldest weekly rodeo in the United States

Adirondack.net

Camp Chingachgook (YMCA)
Adirondack summer camp on Lake George that welcomes young boys and girls, ages 7-16

Camp Wa Wa Segowea (YMCA)
Boys and girls 7-16 learn outdoor skills while living as a cooperative community in the midst of the Berkshires (more…)