The Internet is a wonderful place where people can engage and interact and find information like never before. You can take word-of-mouth advice from strangers you have never even seen about all sorts of products and services before you buy or decide on a brand.

But the Internet can seem like a truly awful place when someone has written a negative review about your business. It’s there in black and white for everyone in the world to read and consider — and it rarely goes away.

You may not think it’s fair for ONE customer having a bad experience (or sometimes even just a bad day) to ruin your chances at gaining more potential consumers, but unfortunately that’s their right. Fortunately, however, it’s YOUR right to counteract the damage they have done.

So how do you overcome a negative consumer review? And more importantly how do you get potential consumers to ignore it? (more…)

Mannix Marketing, Inc. welcomes many new clients this month! These area businesses have either signed on with us for the first time, or have recently upgraded their services with us.

Web Site Design & Development

Highlands Castle
A real life castle on the shores of Lake George in Bolton Landing, NY — now available to the public for lodging and weddings

NewYorkMeetings.com
Meeting planners’ guide for New York State

Las Vegas For Seniors
A complete online senior’s guide to Las Vegas, Nevada

Adirondack.net

Big Moose Inn & Restaurant
A turn-of-the-century restored wilderness lodge on the shores of the Big Moose Lake in Eagle Bay with Adirondack charm; a premier destination in Adirondack fine dining and hospitality.

Elfs Farm Winery & Cider Mill
Elfs Farm strives to bring quality grape and fruit wines to the Adirondacks. Come visit today for wine tastings and to pick up some freshly pressed apple cider!

Genpak
From classic deli containers to the latest biodegradable foodservice packaging, Genpak is a leader in quality manufacturing of single use food service containers and packaging.

ADKWeddings.com

Big Moose Inn & Restaurant
A turn-of-the-century restored wilderness lodge on the shores of the Big Moose Lake in Eagle Bay with Adirondack charm; a premier destination in Adirondack fine dining and hospitality.

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Many of the tools the Google offers website owners and webmasters are free. We can sometimes take for granted the they offer free stats (Analytics), free business listings in their directory (Places) and free product listings in their shopping center (Product Search) that help us with out site and expose our businesses to millions of potential customers. And we can sometimes balk at them (or anyone) asking us to pay for something. But there are some tools that Google charges for that can be worth it. One in particular that we find most customers do not understand that well is Google Site Search.

So, how can you benefit by including this on your website? (more…)

As an SEO consultant for the last eleven years, I consistently let my clients know that our goals are a joint effort between getting traffic and converting traffic. Often you’ll hear me saying that a website is useless if nobody can find it. That statement basically confirms the need for search engine optimization because your positions and your online marketing efforts are what will put your website in front of the searchers. On the flip side of that statement, is let’s not send traffic to a poorly functioning website. Today’s blog will concentrate on basic website elements that folks have come to expect and trust. (more…)

On a daily basis we get calls from businesses looking for help with their Internet marketing, and without fail at some point in the conversation they say, “I want to be found on Google.” It seems that Google has been a part of everyday life for so long now that many people feel that if they don’t get found on Google, their business won’t succeed. Apart from the fact that there are many other ways to get found on and off the Internet besides search engines, Google isn’t the only player out there. And as the Summer winds down the importance of other search engines has become a hot topic once again.

And what has brought other search engines back into the conversation? (more…)