What’s the difference, and why should you care?

You’ve heard the terms used interchangibly – “search engine marketing” and “search engine optimization”.  Are they the same? Most definitely not!

From your phone company to your newspaper to the guy down the street, they all seem to have a “quick, cheap SEO product” to sell you. They sound good…they throw terms at you like how you can “improve your organic search”, “get verifiable results”, “behavioral targeting”, and so on. They make you want to stop all other marketing and partner with them before you have time to take a breath. But do they really know what they are talking about? (more…)

If you read this blog regularly, you know that we strive to make your life easier. And none of the tips we have provided in the past could be simpler than those in this blog, which is a list of Facebook Tools that business Page admins (short for ‘administrators’) can use to get more out of their Facebook presence. The list contains some Social Media tools and apps that we feel are not used by most businesses, but should be.

The first is the Facebook Question app on your Wall. This is the quickest and simplest way to (more…)

After many long hours and a joint effort from many different colleagues, I have the pleasure of introducing to you our new Saratoga.com iPhone App – Saratoga.com On The Go!

I just sent out our Saratoga iPhone App press release announcing it to the local media, and we’re hoping to get the same kind of visibility we got for our LakeGeorge.com On The Go! App — or better. Heck, both of our apps already made national news, spotlighted in a recent article by Ysolt Usigan on the Huffington Post Travel website!

But more so, we’re hoping that locals and visitors find and use this new, FREE Saratoga app because it has a ton of cool features and lots of information to help them plan the perfect day, weekend or entire week out and about in Saratoga Springs.

We were sly releasing this app during summer racing season. This way, we get all the tourists who come in for the races to download the app, and even after the excitement at the Saratoga Race Course dwindles this September, these individuals will still have that Saratoga icon on their phone, reminding them to return again and hopefully boosting tourism for the region.

It’s a year-round app, too, with information and things to do for every season in Saratoga because heaven knows the party in Saratoga doesn’t stop with the races! Now locals and visitors can have a year-round guide to the coolest events, bars, restaurants, spas, attractions and hot spots Saratoga has to offer — right in the palm of their hand!

Want to know more?
Read our press release: Saratoga In The Palm Of Your Hand
Visit our splash page: Saratoga.com On The Go!
Try the app for yourself: Download it here!

Want to advertise on the app?
Contact us about affordable advertising options!