On the heels of the latest GeoPublishers.com Expo, a recent post on DomainSherpa discusses the five biggest takeaways from the event that are trending today.

Michael Cyger cites Sara Mannix, President of Mannix Marketing, in one of the takeaway points with her recommendations on how to build the brand, and not just rely on the weight of the domain name. Mannix Marketing owns and operates several geodomain websites including LakeGeorge.com, Saratoga.com and Albany.com.

If you were one of the unfortunate ones unable to attend this years GeoPublishers.com conference, take a moment to check out the 5 Huge Trends in GeoDomains Now!

When Google Caffeine was released, we rediscovered the importance of page load time …among other things. And maybe it’s not as important as content relevance, but Matt Cutts did say, “…Relevancy is the most important [ranking factor]. If you have two sites that are equally relevant… you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component… That’s not going to change.”

Okay, that much we could probably have figured out on our own, content trumps page speed… great.

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With the latest update of Google’s algo, plenty of sites have been feeling the burn. Here’s a list of some major players that have taken hits, from http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html:

As an example, we looked a little closer at AmericanTowns.com on Quantcast. (more…)

Local businesses along with long-time search engine optimization client, Atlantic British Ltd. (RoverParts.com & MiniCarParts.net) were recently featured in the Albany Times Union in an article reporting a strong start to the holiday shopping season this year.

…One local company that sells auto parts for British and other foreign cars reported a strong online business over the holiday weekend. Clifton Park-based Atlantic British Ltd., like many online retailers, was offering free shipping on some items…”trending about 11 percent over where we were last year.”

Read the full story here: http://www.timesunion.com/business/article/Strong-start-to-holiday-shopping-840321.php

Have you seen those Facebook pages that only share some of its content with their Fans? It’s a great strategy (if used correctly) to attract a wider fan base… this is one of the main questions we hear again and again when consulting with clients’ pages, “How can I increase my Fans?” Well, this is one of those “hows”. I would rate this slightly higher on the difficulty scale only because it requires some knowledge of  HTML/CSS coding and design skills to get it looking good… Still not scared? Click here to see it in action on Mannix Marketing’s fan page (Can’t see the content? Fan us and all will be revealed.)