We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will include PPC in their marketing efforts, and are looking for outside help in getting started and maintaining a paid search program.
So, how do you, with little or no paid search marketing knowledge, go about finding the right firm to lead your PPC efforts for your products and/or services?
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I recently gave a presentation on Internet Marketing and Social Media to a group of local professionals. Now, that in itself isn’t something unusual, but something that happened during the presentation was. Towards the end of the presentation, somebody raised their hand and asked what a blog was. I had to take a step back, because many times people will not speak up when they don’t understand something. It was a great reminder that technology, the Internet and Social Media may not be new to some people, but others are just getting their feet wet.
So to members of our blog audience who may be unfamiliar with some of the items that have been written about here, I decided it was a good time to pull together a quick list of items that we have referenced a number of times but have never truly defined.
Alt Text, or alternative text – This is a reference to
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It’s been a while since we posted about Video SEO (actually a year and a half since we wrote about some basic video SEO strategies. Does that mean its time has passed? Is video not an important part of your business and website marketing plan?
Actually, video may be more important than
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This Saturday, November 26th is the Second Annual Small Business Saturday. This is a day dedicated to supporting small businesses during the unofficial launch to the holiday shopping season. The Saturday following Black Friday is, after all, one of the busiest shopping days of the year. So if you are a small business, you will want to do what you can to take advantage of this national campaign!
To help you promote your small business there is a website with some nice marketing tools. SmallBusinessSaturday.com has tools that may be of use to your business including:
- Printable signage to put in your store window
- An email you can send to your client list promoting the day
- Content for your Facebook Wall and Twitter Feed
The idea behind Small Business Saturday is that if each customer buys just 1 item from a small business, it will have an enormous impact on small business as a whole. And consumers do want to help small, local businesses for a number of reasons: local jobs, their local economy and the uniqueness of many local business products.
So take advantage of this nationally promoted day (you have seen the commercial, right?) and some of the promotional tools available to your small business to increase sales and traffic for your business. And once Saturday passes, start planning for next year’s Small Business Saturday to drive even more sales.
If you read this blog regularly, you know that we strive to make your life easier. And none of the tips we have provided in the past could be simpler than those in this blog, which is a list of Facebook Tools that business Page admins (short for ‘administrators’) can use to get more out of their Facebook presence. The list contains some Social Media tools and apps that we feel are not used by most businesses, but should be.
If you’d like an experienced social media expert to help you with social media tools, give us a call at (800) 928-9154.
The first is the Facebook Question app on your Wall. This is the quickest and simplest way to
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