If you’re a business owner, and you’re interested in getting to know mobile marketing a little better, we are offering a great seminar this month for you!

Mobile Marketing Tips & Trends

What Every Business Should Know About Mobile Marketing

What Will I Learn?

Some mobile FAQ’s we will be answering: What is a mobile website? Who needs one? How can I use the surge in mobile phone usage to my advantage? And if Geofencing, Push Notifications and Near Field Communication all sound like Greek to you, then this seminar is your ticket to understanding mobile! Each seminar will cover the latest mobile marketing trends and technologies, prove just how important, powerful and widespread mobile usage really is, and offer tips on how to get a leg up on your competitors through mobile marketing.

There are 2 different dates and locations for this seminar, so you can register for whichever one is most convenient for you. All will cover the same topics. (more…)

After many long hours and a joint effort from many different colleagues, I have the pleasure of introducing to you our new Saratoga.com iPhone App – Saratoga.com On The Go!

I just sent out our Saratoga iPhone App press release announcing it to the local media, and we’re hoping to get the same kind of visibility we got for our LakeGeorge.com On The Go! App — or better. Heck, both of our apps already made national news, spotlighted in a recent article by Ysolt Usigan on the Huffington Post Travel website!

But more so, we’re hoping that locals and visitors find and use this new, FREE Saratoga app because it has a ton of cool features and lots of information to help them plan the perfect day, weekend or entire week out and about in Saratoga Springs.

We were sly releasing this app during summer racing season. This way, we get all the tourists who come in for the races to download the app, and even after the excitement at the Saratoga Race Course dwindles this September, these individuals will still have that Saratoga icon on their phone, reminding them to return again and hopefully boosting tourism for the region.

It’s a year-round app, too, with information and things to do for every season in Saratoga because heaven knows the party in Saratoga doesn’t stop with the races! Now locals and visitors can have a year-round guide to the coolest events, bars, restaurants, spas, attractions and hot spots Saratoga has to offer — right in the palm of their hand!

Want to know more?
Read our press release: Saratoga In The Palm Of Your Hand
Visit our splash page: Saratoga.com On The Go!
Try the app for yourself: Download it here!

Want to advertise on the app?
Contact us about affordable advertising options!

Article by: Sara Mannix, CEO of Mannix Marketing, Inc.

Customers frequently ask me – should I do Groupon? Or Deal of the Day? The answer is “it depends.” Discounting is not for everyone’s business, but for some, it can be a great way to market their business at no upfront expense.

The recent Huffington Post article on “Using Groupon ‘Worst Decision I have Ever Made,’ Says Merchant” highlights the problems with jumping on the latest bandwagon. You need to have a marketing advisor, someone who really cares about what is in your best interest.

Don’t assume that you will have repeat business, or that many buyers won’t redeem their certificates, and don’t assume people will spend more. All of this can be true but it’s not true for all businesses. When a salesperson is selling you a product or service, they need to have YOUR best interest in mind. Obviously, the plethora of Groupon and Groupon knock off companies don’t always have your best interest in mind. (more…)

Want to get more readers for your blog? Maybe you’ve just started a new blog, or maybe you have run out of steam on your current blog because you don’t have a large readership. Whatever the case may be, there are tried and true methods to gaining new readers for your blog, and they’re just waiting for you to give them a try. Here we have pulled together a few of the really good ones…

Have quality content with a clear focus

Choose a clear, specific focus for your blog. So instead of a general “cooking” blog… you may choose to do “organic cooking on the cheap” or “gourmet meals even your 5 year old will eat.” Whatever your topic, hone in on what your passion really is, and make that your blog focus. Then do it better than anyone else. It’s also key to step back and evaluate whether there are enough prospective readers in your chosen niche. It’s better to be brutally honest with yourself than to toil away and end up disappointed.

Become a guest blogger

Ask a related blog if you can contribute a post to their blog. Contributing content to someone else’s blog may seem crazy when it’s YOUR blog you want to boost readership for, but it’s a solid strategy to gain exposure for your own blog and build your subscriber base. Just make it very clear to the blog owner that you require a very brief byline at the end of the post, which includes a link back to your own blog. And make sure it’s original content, not something recycled off of your blog. This way, you are contributing meaningful content to their blog (win for them) while gaining exposure to their readers (win for you).

(more…)

Earlier this week, we sent out a press release to the local media announcing our all-new LakeGeorge.com iPhone App. We were excited to see that it made the nightly news on Channel 10!

Here is the clip in case you missed it!

We are also looking forward to appearing on News Channel 6 this weekend. They were here interviewing us about the app today! We’ll post a clip if we can after that one runs as well. Stay tuned!

UPDATE: Here’s the CBS News Channel 6 Video!

Learn more about the LakeGeorge.com iPhone App
See our press release
DOWNLOAD the app from iTunes!
Want to advertise on the app?