Have you ever come to a website and seen an ad that expands when you hover over it, or an ad in the corner that you can peel back to reveal more of the message? These are called rich media ads and they can be a very powerful online advertising medium. Did you know rich media ads outperform standard and animated display ads with increased conversions, click-through and view through rates? In some cases, research has shown that rich media ads can have five times stronger click-through rates than standard display ads!

We wanted to put together some unique reasons why rich media ads are a successful marketing tool.
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I wanted to share a recent event that occurred with one of our clients on LakeGeorge.com, who was gracious enough to let us share his story with you! LakeGeorge.com, like so many other sites online today, allows users to post reviews. Every time someone posts a review, the client receives the review instantly so they can see what it says and react as they so choose…

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Attention ALL Clients that are advertising on Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, Adirondack.net,  CliftonPark.com, GuideToWilliamsburg.com or our wedding sites: If you have not yet taken full advantage of your micro-site, now is the time!

The goal with your micro-site is to provide enough detail and calls to action that the site visitor (your potential customer) will be strongly compelled to call you, contact you, or visit your business – sometimes without even having to go to your website! Below, I have compiled my top 10 tips to maximizing your microsite. (more…)

I feel bad for display advertising. It gets a bad reputation for being an underperformer. In reality, however, it is a secret marketing gem that has proven itself a team player helping to boost web traffic, brand recognition, conversions, and sales. (more…)

Just starting out on a blog? Need advice and a clear strategy to generate more interest and traffic?

Below are 7 tips I have learned that can help you create and maintain a successful blog. I have many more ideas on the topic, so I will write a follow-up post in the upcoming days so stay tuned. Please share your blog secrets and tips with me too. I would love to hear them!

1. Have a Clear Topic
Before you even begin to jump into the ‘blog circuit’, put together a road-map of what you feel your blog will be all about. Have a clear direction in your mind before you begin – A) What is your Topic, B) What are your Categories and C) What would be some of your posts in your Categories). (see map below courtesy of ProBlogger) The best blogs have a specific focus that really connects with a specific target audience. If you fill out the map, you will already have pre-planned a large chunk of your initial blog posts! Also, keep a list of 10-20 post ideas you want to write about so you never get stumped. View the map after the jump (more…)