The name of the game is to attract searchers to your ad instead of somebody else’s. Then once you have their attention, keep their attention. With the Ad Extension feature at Google AdWords, this is exactly what you can accomplish. Making your ad more useful, more relevant and more interesting will help you reach your goal of increasing Click Through Rates (CTR). (more…)

Content remains one of the most important aspects of any SEO Campaign. It’s the driving force that keeps a website moving forward, keeps a website updated and keeps a website fresh. There are two main types of content: Evergreen and Short Term. In this blog post, we will concentrate on Evergreen Content.

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The debate over White Hat vs. Black Hat SEO is in the National spotlight with an article in the NY Times entitled “The Dirty Little Secrets of Search.” The ultimate goal of any SEO, whether using White Hat or Black Hat techniques, is to get their client’ website to rise to the top of the organic results.  An added burden of the Black Hat SEO is not to get caught using their deceptive techniques for fear of Google’s consequences.

As the story goes, JCPenney  was dominating the top of Google’s search results. They were occupying the #1 position for keywords such as “dresses”, “furniture”, “area rugs”, “skinny jeans” and a myriad of others. The question came up about how they are accomplishing this amazing feat! Through some investigative reporting by Doug Pierce, it was determined that JCPenney’s SEO company was utilizing Black Hat SEO techniques described as “the most ambitious attempt to game Google’s search results that he has ever seen”. (more…)

With 2011 almost upon us, I wanted to give you some ideas to add to your Internet Marketing campaign. The following areas should be on the forefront of your future.

• Website – Engagement is the key word for 2011. Not only should you engage with Social Media, but you should engage with visitors directly on your website. Add all the key elements to your site to keep the searcher involved. Are you utilizing videos? Are you giving the user an experience that will result in your end goal? Connect with your searchers on every level directly through your website.

• Facebook – A Facebook is an essential part of any Marketing Campaign. In 2011, take your Page to the next level! Make sure you are utilizing the Custom Tab feature. Make sure that your Tabs are functional and practical. Since there are only a few spots for Tabs, use ones that will benefit your campaign and your fans the most.By using the @ function, you can “tag” other people or companies, therefore posting your post on their wall in addition to your own. This is an easy way to spread your message!

  Make sure your posts are “share worthy”. This is the name of the game and is what truly makes this viral marketing. If you want your news to spread, make it interesting. Your goal for 2011 in regards to Facebook should be: More Likes.

• Mobile – With Tim Mayer predicting that mobile search will occupy 1 in 5 of the searches by 2012, it’s time to get involved! Ask yourself if searchers can find your content from their mobile device. If the answer is no, put this on your list for next year!

Blending all your marketing efforts will get you the best results. We at Mannix Marketing wish you all a very Happy Holiday Season!

You may have heard this phrase circulating within the SEO World … “Likes are the new links”.  Let’s explore this briefly and ultimately show you how it plays into your Search Engine Optimization campaign. It is well known that an incoming link has contributed ultimately to your rank within the search engines. A quality incoming link demonstrated that your website was “popular” or “active” or “liked” and therefore served as a recommendation to the search engines who would then determine if you were worthy to be ranked highly within their index. As part of any seo campaign, “link popularity” was a major factor. Attracting a link exchange, submitting to free and paid directories, releasing press releases or even buying a high PageRank link all had to be part of your strategy. (more…)