The idea behind linking your Google Analytics account to your AdWords account is that it helps you analyze where people who click on your ads go once they reach your website. This information is useful because it can assist you in improving your ads and your website.
Let’s get started!
The first step is to make sure that you are an Administrator of the Analytics account you want to link to AdWords. You can find out if you are an Administrator by logging in to your Analytics Account, Clicking Admin in the top right corner. If you are an Administrator, it will note it as seen in this image. If you are not an Administrator, you will not be able to complete these steps.
Once you determine that you are an Administrator, log in to your AdWords Account. Click on the Tools & Analysis Tab at the top of the page. From there, click on Analytics.
Next, click the Admin button in the upper right corner in the grey bar. This will bring you to an Account Administration Page. Here you will click the name of the account that you want to link. Next click the Data Sources tab.
Stay within the Google AdWords Tab and then click Link Accounts. A pop up box will appear with two tasks …
You’ll need to determine how you would like AdWords to track your clicks. The default setting is set for an Auto-tag. If you choose the Manual tag option, you will need to append your links yourself by adding tags to your destination URL’s. This unique information attached to your Ads allows Analytics to determine which Campaign and Ad your traffic came from. Secondly, you’ll need to choose the Analytic profile from the drop down. After you have finished, click Continue.
If you see the green Success button, you have successfully linked your accounts. Congratulation! The more information you can gather about your traffic and traffic sources, the better you can shape your marketing campaign.
Should you need assistance with Google AdWords or Google Analytics, please give Mannix Marketing a call! We are AdWords Certified Company and offer consulting packages as well as monthly maintenance programs. If you encounter a problem while trying to link your Google Analytics to AdWords, please leave a comment so we can help.
A high bounce rate is defined when a web site visitor only views a single page on a website before leaving. This visitor does not view any other pages on the site – it is a one page session. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. This fact is what we will concentrate on for the purpose of deciding whether or not a page with a high bounce rate needs to be redirected, redesigned or rewritten.
A normal bounce rate is 50% or below, and any page that has a bounce rate higher than that is considered a page that needs to be evaluated. Let’s look at the factors to consider when analyzing a page that is marked with a high bounce rate. There are some queries that may inherently generate high bounce rates.
If the page fulfills the query intent, there may be no further need for the searcher to engage.
If the search is for “What color is a green jellybean?” and the page confirms that a green jellybean is green, then the question was successfully answered. If the page accomplishes it’s goal, there might not be any reason to continue searching through the site. In this case, a high bounce rate is not a problem.
If the page has a high bounce rate, coupled with a high “time on page”.
If the page with a high bounce rate also has high time on page, there is a high probability that the page is accomplishing its goals. High “time on page” means the user is reading the information you provided and therefore, this page is valuable.
If the page is designated for AdSense Revenue?
If the page is created for the purpose of making AdSense revenue, then the page is doing its job if a user clicks off the page to an ad. A landing page for AdSense is strategically designed to promote a click off and any purpose other than that will distract users from AdSense.
If your call to action was successful.
If a user lands on a page and follows your call to action, they may complete their quest and be finished with the experience. The purpose of a call to action is to guide the user into what you want them to do, so in this situation, the visit was successful. The user left satisfied and happy, but contributed to a higher bounce rate.
Before you take action on a page with a high bounce rate, make sure you analyze the reasons why the bounce rate is high. If you need assistance with analyzing this particular metric, please give the SEO Specialists at Mannix Marketing a call!
I was recently asked a great question by one of my clients: How do I get a SCORE on my Google Plus Page? On his About section, he was seeing this on his page:
And he wanted to see this:
The answer to this mystery is simple. You must have at least 10 reviews to get a Score.
As you know, Google acquired Zagat in September and started incorporating the Zagat scores into their review process. In the words of Google,
“Zagat scores and summaries are made from the reviews of millions of Google+ users. They are a fundamental part of the Google+ ecosystem and their goal is to provide users with a clean and quick summary for the places you care about. Google’s ultimate goal is to help you always choose the right place to go with Zagat’s expressive 30-point scoring scale and convenient, concise summaries of user reviews.”
The scoring guide is explained in this image:
So, if you are not seeing a Score on your Google Plus page, keep asking your clients for reviews. Once you exceed 10, your Score will appear!
Have you ever wondered why you are getting the following error when you try to add people to your Google Plus circles?
There’s actually a very simple explanation! If you are on your Google Plus PAGE trying to add a PERSONAL profile, you can’t. Pages can’t add personal profiles unless the personal profiles add the pages first. This makes it very important to market your Google Plus business page to the individual and entice them to make the initiative themselves to follow you.
Need tips on making an enticing Google Plus business page? Contact one of our Social Media experts for suggestions!
What can be more refreshing than New York City in October? Only one possible thing and that would be SMX East in NYC during October! What an informative few days we were fortunate enough to spend with the cream of the SEO crop – including the President of Mannix Marketing, Sara Mannix! Here is Sara speaking at the Google podium! The room was empty, but hey, who’s paying attention to that?
There’s no way I can possibly give you all the tips and lessons learned during the week, so I’ve decided to compile my top 4 takeaways, in a 2 part series.
The first big takeaway was Metrics, Metrics, Metrics!
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