There has been a lot of buzz lately on the Google Wallet – the app that allows you to purchase items with a single tap of your phone. Is my information safe? Why should I use it? I’m here to set the record straight. Arguably one of the most advanced mobile-payment systems in the U.S. to date – this virtual wallet provides a number of benefits, is quick, simple, and 100% safe according to Google.

Sounds cool. But why should I use it?

Jump on the digital bandwagon! Below are the Top 10 reasons to use Google Wallet: (more…)

Imagine a phone that you can talk to, understands what you say, and actually talks back to you. Don’t think it’s possible? Read on!

Last April, Apple dished out $200 million dollars for Siri’s Personal Assistant Software, an advanced voice recognition and personal assistant program for your phone. At yesterdays much anticipated iPhone event, Apple introduced Siri: The iPhone Assistant that talks. As one of the largest artificial intelligence projects of U.S. History, this software program is said to be “life changing” and will completely revolutionize the way humans interact with technology from here on out.

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I wanted to share a recent event that occurred with one of our clients on LakeGeorge.com, who was gracious enough to let us share his story with you! LakeGeorge.com, like so many other sites online today, allows users to post reviews. Every time someone posts a review, the client receives the review instantly so they can see what it says and react as they so choose…

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Article by: Sara Mannix, CEO of Mannix Marketing, Inc.

Customers frequently ask me – should I do Groupon? Or Deal of the Day? The answer is “it depends.” Discounting is not for everyone’s business, but for some, it can be a great way to market their business at no upfront expense.

The recent Huffington Post article on “Using Groupon ‘Worst Decision I have Ever Made,’ Says Merchant” highlights the problems with jumping on the latest bandwagon. You need to have a marketing advisor, someone who really cares about what is in your best interest.

Don’t assume that you will have repeat business, or that many buyers won’t redeem their certificates, and don’t assume people will spend more. All of this can be true but it’s not true for all businesses. When a salesperson is selling you a product or service, they need to have YOUR best interest in mind. Obviously, the plethora of Groupon and Groupon knock off companies don’t always have your best interest in mind. (more…)

Attention ALL Clients that are advertising on Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, Adirondack.net,  CliftonPark.com, GuideToWilliamsburg.com or our wedding sites: If you have not yet taken full advantage of your micro-site, now is the time!

The goal with your micro-site is to provide enough detail and calls to action that the site visitor (your potential customer) will be strongly compelled to call you, contact you, or visit your business – sometimes without even having to go to your website! Below, I have compiled my top 10 tips to maximizing your microsite. (more…)