Have you seen those Facebook pages that only share some of its content with their Fans? It’s a great strategy (if used correctly) to attract a wider fan base… this is one of the main questions we hear again and again when consulting with clients’ pages, “How can I increase my Fans?” Well, this is one of those “hows”. I would rate this slightly higher on the difficulty scale only because it requires some knowledge of  HTML/CSS coding and design skills to get it looking good… Still not scared? Click here to see it in action on Mannix Marketing’s fan page (Can’t see the content? Fan us and all will be revealed.)

For a month or two, there has been a new addition to the search engine results pages (SERP’s). This addition is the inclusion of breadcrumbs.

Let’s start with an explanation of what breadcrumbs are. Breadcrumbs are a form of navigation that shows the users path that got them to their current location. It allows for a user to easily return to the page they just left if they landed somewhere they didn’t want to. In addition to being very useful for the user, it turns out it is also very search engine friendly! (more…)

Sure it’s only February, but now is the best time to start thinking about your Internet marketing plan for the 2010 holiday season. Why so early? Here are just a few good reasons: (more…)

Yet another social media site? Or is Google Buzz going to be something different. Today, Google announced the launch of Google Buzz which is built right into Gmail – as they said, “…there’s nothing to set up — you’re automatically following the people you email and chat with the most.” This of course assumes you have a Gmail account set up.

It will be interesting to see how Buzz takes on the other social networking sites. It appears to be blending Twitter, Facebook and FourSquare into one formidable challenger, but is it likely to be that “killer” of any or all of these? Ummm… doubtful. I think it offers a different way of sharing media but it’s unlikely to lure over Facebook or Twitter users. It’s likely to be attractive to a small percent of existing Gmail users who are not already using one of the other social media sites. (more…)

Today I’d like to talk to you about managing multiple Twitter accounts. Do you own a small business that you want to promote in the social media Twittersphere, but also have your own personal Twitter account where you talk about your aside-from-work hobbies, news stories, etc? Many of us run into this issue where we end up updating one all the time (because we are logged in) while the other gets a little stagnant.

Well, if this is a problem of yours, then your life is about to get a little easier! I recommend HootSuite for those managing multiple twitter accounts. It’s what I, personally, use now for managing my own personal Twitter account as well as all of our Mannix Marketing Twitter accounts for Saratoga, Lake George, Albany, the Adirondacks, etc. (I switched from Tweetlater after just one day of using Hootsuite!)

HootSuite has been more than a timesaver; it has been a lifesaver for me! It’s a fun, cute design, and it makes things incredibly easy….

- Hootsuite Screenshot -

The above is called your 'Hootsuite Dashboard'

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