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Blogging

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Importance of Guest Blogging

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Have you ever considered guest blogging before?  Do it!  Guest blogging offers many benefits and can even help your business be more successful!  Mary Giella from Lumberjack Pass Mini Golf and blogger for It's Time to Visit Lake George says "I'm a very chatty person by nature and when I'm writing my blog, it's just like…
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How to Optimize Your Presentations with SlideShare and Bit.ly

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Presenting at conferences and seminars is a great way to market your brand, promote thought leadership within your niche, and establish new connections within an often rare and intimate personal setting. When leveraged with the proper online tools, your presentation materials can act as source of evergreen content for your inbound marketing efforts long after…
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What kind of information do we post on a blog?

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Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy. Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s…
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How To Blog: More Easy & Effective Tips For Retailers [Part 2]

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In  a recent post, I shared some of my favorite tips and tools for retail blogs. There are so many ways to interact and offer information in this sector, that I couldn't fit them all into just 1 post! I have a couple other suggestions that you may find  useful if you have a retail blog or…
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B2C Holiday Content Marketing Tips & Strategies

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Finding the right content marketing approach is a challenge throughout the year for any business, but the holidays bring stiff competition for visibility and dollars!  These holiday content marketing tips and strategies dovetail with the research showing where B2C’s can focus their attention most successfully. A recent post by Joe Pulizzi of the Content Marketing…