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How to Optimize Your Presentations with SlideShare and Bit.ly

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Presenting at conferences and seminars is a great way to market your brand, promote thought leadership within your niche, and establish new connections within an often rare and intimate personal setting. When leveraged with the proper online tools, your presentation materials can act as source of evergreen content for your inbound marketing efforts long after…
Who needs content?

Content: Who Needs it Anyway?

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Content marketing has surfaced as one of the leading components to an effective digital marketing strategy. Unfortunately, many businesses are still at a loss when it comes to understanding WHY content is such a key ingredient to getting found online and turning more visitors into leads. Following an enlightening discussion with a small business owner,…
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B2C Holiday Content Marketing Tips & Strategies

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Finding the right content marketing approach is a challenge throughout the year for any business, but the holidays bring stiff competition for visibility and dollars!  These holiday content marketing tips and strategies dovetail with the research showing where B2C’s can focus their attention most successfully. A recent post by Joe Pulizzi of the Content Marketing…
Newsjacking Basics: David Meerman Scotts Approach To Capturing Media Opportunities

Newsjacking Basics: David Meerman Scotts Approach To Capturing Media Opportunities

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Want to know the cure to get a story newsjacked? Whether you have read the new book “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage” by David Meerman Scott, the term and topic of newsjacking have been all the rage lately. Read on to discover the…
Google Plus Post Comments Showing in Search Results- A Sneak Peek for Businesses

Google Plus Post Comments Showing in Search Results- A Sneak Peek for Businesses

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A new update to Google Search and Google Plus is going to have a tremendous impact on the world of SEO and online marketing in general. Google+ is quickly permeating Google's Search platform, showing signs that Google's social networking site is here for the long-run.  On Thursday, a new feature was spotted on Google Search…