We all pay for services of one kind or another.  We pay to have our trash picked up so we don’t have to haul it to the landfill ourselves. We may pay to have our yard mowed or our snow shoveled. We pay to have our hard drives cleaned up, our hair cut, and our tax returns completed.  All of these are services that are considered time savers as a result of our own cost-benefit analysis.

Link building and quality content are both critical parts of any successful SEO program.

Strong link building takes time and effort; getting high quality sites to point their golden fingers at you (aka links) is part of the hard work that an internet marketing professional knows how to do effectively.  The same with content – exceptional content is the coin of the realm in search.
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I just read a blog post on link building through article marketing that was spot-on.  The topic of “Article Marketing In A Post Panda World” by Michael Gray takes an unencumbered look at the value of article sites like EZinearticles, Suite 101, Helium, etc.  The question remains whether article submission to these locations remains a valuable tool for SEO in gaining backlinks – “link equity”, as he refers to it, since the onset of Google’s content crackdown.

With so much emphasis once again being placed on content, we return to home base where search started. Quality content has always been the cement that is the base for successful optimization, providing relevance and authority for any website. Just as quality merchandise, customer service, access and pricing are key indicators for what makes a ‘brick and mortar’ business successful, (more…)

Content remains one of the most important aspects of any SEO Campaign. It’s the driving force that keeps a website moving forward, keeps a website updated and keeps a website fresh. There are two main types of content: Evergreen and Short Term. In this blog post, we will concentrate on Evergreen Content.

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The word is out! Google is cleaning house and tightening up the reins for quality control as it relates to content and high quality sites for search. Whether you see this as a decidedly positive step in the march toward relevant and quality search or an invasion of your right to produce as poor a website as you like and reap the benefits of others’ work, there it is. 

The fact is that the functions of search are evolving at lightning speed. With such an incredible amount of content being submitted every second, how can we get where we need to be as quickly as possible?  Think about it…how many times have you attempted to research a topic or get information promptly, only to have to sift through a host of spam-laden sites, websites with lightweight content poorly written and obviously bogus? Maddening.

 Sites that scrape or swipe content from other locations, post any old questionable text they can find or generally subscribe to the ‘less is more’ theory – vamoose! Well, maybe not, but in my opinion still a good move for those of us who know internet marketing  inside out and are proponents of online environments that promote excellence in all arenas: content, design, development, and of course, search engine optimization! As Google cleans house, the search results should  begin to  separate the wheat from the chaff.  For Mannix Marketing, Inc., it’s a windfall. We maintain a high benchmark consistently with our own online guides and websites, as well as with our valued clients. They expect it.

If you think your website may be ‘on the edge’ of good form as it relates to content, give us a call at (800) 928-9154 or contact us online.

You may have heard this phrase circulating within the SEO World … “Likes are the new links”.  Let’s explore this briefly and ultimately show you how it plays into your Search Engine Optimization campaign. It is well known that an incoming link has contributed ultimately to your rank within the search engines. A quality incoming link demonstrated that your website was “popular” or “active” or “liked” and therefore served as a recommendation to the search engines who would then determine if you were worthy to be ranked highly within their index. As part of any seo campaign, “link popularity” was a major factor. Attracting a link exchange, submitting to free and paid directories, releasing press releases or even buying a high PageRank link all had to be part of your strategy. (more…)