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Link Marketing & PPC

Why Paid Search Is Important To Your Business

Why Paid Search Is Important To Your Business

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One thing we don't talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons…
Bing! You’re It: Can Microsoft’s Newest Search Engine Rival The Beast?

Bing! You’re It: Can Microsoft’s Newest Search Engine Rival The Beast?

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Bingo...I mean Bing is the latest edition claimed to be the newest, greatest...next best search engine to rival the undeniable king, Google. Bing.com is on scheduled to replace Live. Have you checked this new search engine out yet? Do you like it? Let us know what you think of this latest search platform. I was…
Penetrating the Google Ten Pack

Penetrating the Google Ten Pack

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The Google Ten Pack is considered "prime real estate". But what is it that those ten sites have that your site might not have? Today we'll explore some simple changes that will help catapult your site into this section. If these simple changes don't do the trick, give us a call and we can provide…
Universal Search’s Affect on PPC

Universal Search’s Affect on PPC

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If you've been keeping up on our blog you've probably heard of Universal Search by now, where on the search engine results page (SERP) you'll find pictures, videos and other vertical search results where once only web page listings resided (if you are not familiar with Universal Search, here is a good article on what…
Link Exchange Pages – The SEO Dinosaur?

Link Exchange Pages – The SEO Dinosaur?

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Building the list of quality incoming links to your site is extremely important in bolstering your websites ‘weight’ and validity with the search engines. For a long time, links or resource pages were an important component of successful SEO. As an SEO specialist, I used to see countless linking requests in my inbox every single…