Press releases should announce something new or exciting that is going on at your company that you would like to tell the world about. Here are some best practices of writing a press release for your company to keep in mind next time you set out to write.

Headline Should Always Be In Active Tense

Example: New Restaurant Opens In Saratoga

Notice how how the verb “opens” is in active tense – NOT “opening” – NOT “opened” … It doesn’t matter if it happened 3 weeks ago, your headline should make it sound like it is happening NOW. This is the standard format for press release headlines. (more…)

Now that we know who your target audience is, we now need to know how to go about finding them and being found by them.

The first tip I will talk about is on Twitter.com, a link near the top of the page called, Find People. (more…)

I recently heard some great tips listening to a morning radio show on my way into work. It was about managing email and spring cleaning for your inbox.

One tip in particular stuck in my mind for email management: OHIO. It’s a cute abbreviation that stands for Only Handle It Once. The basic idea is that you get an email and deal with it right then and there. What’s the point in reading an email and then saving it for later when you will only have to reread it in order to refresh your memory? If you have time to open the email, you have time for a quick reply or appropriate filing. Do it right then and there. (more…)

The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide a deeper analysis for you.

In this image, you can see where the Ten Pack is located on the Google Search Results Page. If your site is not listed, it is worth the effort to make some adjustments to your Google Local account to try to get it there. (more…)

You’ve noticed that your website isn’t coming up in Google’s search results as it once did…  either completely removed or has plummeted drastically. (more…)