You said it perfectly- “get your bricks in place”! When a website lacks these basic elements, the only direction they can go is up. And as you said, testing is a key component to the conversion rate optimization process. While there’s a lot that goes into the conversion set-up, the ability to improve is definitely predicated on test results. The latest acronym (as if we need anymore haha) is ABT: “Always Be Testing.”

Thanks for the comment brother- Keep being awesome.

Jeremy

Once you get your bricks in place, there are other more proactive strategies to ramp conversion rates: behavioral targeting and A/B testing spring to mind. Behavioral targeting is a particularly hot area as it’s vital that you not treat your site visitors as one and the same. Each type of visitor (first-time, repeat, search, paid) should be presented personalized incentives to help them make the leap to a purchase. I work a lot in this area. Feel free to ping me at @springmetrics if you ever want to swap ideas.

Scott