There was no surprise here at the Mannix Marketing SEO department today at Google’s announcement that they are replacing the Google map listings with Google+ Local, integrating Google+ into the current local business and map listings and incorporating the more robust Zagat review platform into the mix. We have been promoting the use of Google+ pages for all
of our clients since early this year. (Need an optimized Google+ business page? Contact Pam Sissons!)
What Are The Changes?
For some time now it’s been pretty clear that the Google+ platform is here to stay and will be the top-tier layer for all of its tools and platforms. Google+ Local is a blend of business pages with maps, business information, social and reviews. Essentially it will replace the current local business listings with a far more robust and dynamic listing. People will be able to post images to the page, share it, +1 it and submit reviews through Zagat.
If You Have a Google+ Page…
The new tab on the left side of your Google+ page lets you browse in a number of ways. You can search for a specific business by name, or search by topic (hotels, restaurants, spas, etc.) When you click on a listing, you will come to the Google+ local page for that business with photos, reviews, Zagat scores, and some of the same helpful information the Google map listing provides. Mobile is on board as well – Google Maps for mobile is available on the Android, and will soon be available on iOS devices.
If You Don’t Yet Have a Google+ Page:
“If you don’t yet have a Google+ Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing.
Since Google+ has been created to serve primarily as the “umbrella” for Google’s tools and programs, everyone will have one eventually. (Get ahead of the curve – our Mannix SEO Team can create a Google+ page for your business and update your map listing to Google+ Local. )
What is Zagat?
If you aren’t familiar with Zagat, it started as a rating directory for restaurants and diners over 30 years ago. It was recently purchased by Google and has morphed into a comprehensive guide offering reviews and ratings for dining, lodging, shopping and recreation worldwide. Zagat is based on a 30-point rating system, allowing reviewers to be provide more thoughtful and detailed ratings based upon their experience. Not a bad thing!
Although it got off to a slow start socially, Google+ is on track to be the go-to destination for everything Google, pulling together all the pieces to include search, social, ratings, mobile and maps. Call us today at (518) 743-9424 for more information, or email us for more information on how and why you should update your map listing to Google+ Local!