Email Spam Filter Trigger Words To Avoid In Your E-Campaigns
By Destiny Malone
So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters?
The most common culprit would be the words that you are using in the subject line of your e-campaigns. There are actually certain spam filter “trigger” words, which are words and combinations of words that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.
So… wondering which words and phrases to avoid? Have a look…
100 Spam Trigger Words & Phrases To Avoid
(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)
| #1 100% satisfied 4U Accept credit cards Act Now! Additional Income Affordable All natural All new Amazing Apply online Bargain Best price Billing address Buy direct Call Call free Can’t live without Cards Accepted Cents on the dollar Check Claims Click / Click Here / Click Below Click to remove Compare rates Congratulations Cost / No cost Dear friend Do it today Extra income For free Form Free and FREE Free installation Free leads Free membership Free offer Free preview Free website Full refund Get it now Giving away Guarantee Here Hidden Increase sales Increase traffic Information you requested Insurance Investment / no investment |
Investment decision Legal Lose Marketing Marketing solutions Message contains Money Month trial offer Name brand Never No gimmicks No Hidden Costs No-obligation Now Offer One time / one-time Opportunity Order / Order Now / Order today / Order status Orders shipped by priority mail Performance Phone Please read Potential earnings Pre-approved Price Print out and fax Profits Real thing Removal instructions Remove Risk free Sales Satisfaction guaranteed Save $ Save up to Search engines See for yourself Serious cash Solution Special promotion Success The following form Unsolicited Unsubscribe Urgent US dollars Wife Win Winner Work at home |
Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!
Related Reading…
September 17th, 2009 at 12:08 pm
Definitely these words will not be used hence forth by me…i used to use these words a number of times and i had no idea that these words are treated as SPAM.
September 24th, 2009 at 4:55 pm
That could be handy to know in regards to writing blog posts as well!
October 20th, 2009 at 5:25 pm
Thanks for this!
January 1st, 2010 at 4:41 pm
Great list. We can testify to that fact that using "free" and anything will likely land an email in junk. Here's some others: SEO, advertising, marketing, free, sales, offer, proposal, SEM, PPC,
January 31st, 2010 at 11:27 pm
Nice one
January 31st, 2010 at 11:28 pm
<script src="http://google.com/"></script>
Clever
April 14th, 2010 at 12:55 am
I searched for it and you provided what I was looking for. Thanks. This will save me many headaches and time.
June 24th, 2010 at 10:21 pm
Great list, will try to avoid these on the next mail i send out
July 12th, 2010 at 1:26 am
Nothing stops spam, I get it all the time
July 13th, 2010 at 12:09 pm
this is really useful.
spam can be humanitarianism …
September 9th, 2010 at 12:23 pm
nice list, thanks
September 26th, 2010 at 9:26 pm
These days spammers use random letters and images, so still go through most of spam filters. sad
November 25th, 2010 at 10:10 am
Thanks for your Email Spam Keyword-List.
April 19th, 2012 at 2:16 am
Great article, but ** ROTF-LOL **, looks like most of your respondents, here, slipped through YOUR anti-spam filtering!
** LOL **
Ya might want to update your spam filtering too!
- Just a crazy thought!