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Posts Tagged ‘algorithms’

JC Penney Denies Hand in Black Hat SEO Techniques and Results in Googles Corrective Action

JC Penney Denies Hand in Black Hat SEO Techniques and Results in Googles Corrective Action

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The debate over White Hat vs. Black Hat SEO is in the National spotlight with an article in the NY Times entitled "The Dirty Little Secrets of Search." The ultimate goal of any SEO, whether using White Hat or Black Hat techniques, is to get their client’ website to rise to the top of the…
Making Customer Reviews a Priority and Part of Your Marketing Battleplan

Making Customer Reviews a Priority and Part of Your Marketing Battleplan

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Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here's how. In July 2009, the Nielson company conducted a study of  25,000 consumers in 50 countries. Ninety percent of…
Google Algorithm Places Emphasis on Brands

Google Algorithm Places Emphasis on Brands

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Yes, indeedy...there has been another Google algorithm update. Did you think you were safe? Welcome to the world of the search engines! An insightful post on Google branding, written by Aaron Wall of SEO Book, explains briefly the past impacts of the various Google updates. (more...)
Search Engine Algorithms

Search Engine Algorithms

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Fly low under the radar and create randomness on purpose. There! Now you have the secret of SEO. :) Good article by Mike Grehan - What Keeps Search Engines Awake at Night? If you attend a conference and Mike Grehan is on the panel - attend the session. He is always entertaining and hates PR…