When Google Caffeine was released, we rediscovered the importance of page load time …among other things. And maybe it’s not as important as content relevance, but Matt Cutts did say, “…Relevancy is the most important [ranking factor]. If you have two sites that are equally relevant… you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component… That’s not going to change.”

Okay, that much we could probably have figured out on our own, content trumps page speed… great.

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In case you missed it, Google officially announced that the long awaited Google Caffeine is now here. And rather than calling it an update to their search algorithm, they are calling it their ‘new web indexing system.’ Caffeine had been live on a few data centers since the beginning of the year, but now it is used for all search results that Google delivers. So what does this mean for you?

As a searcher it means that the results you receive from Google should be delivered quicker, and they should be more relevant to your search query. Very good things.

As a website owner, (more…)

Twas the night before Caffeine, when all through the net
Billions of searches were happening, but nothing had changed yet.
The SEOs were all staring at each ranking with care,
In hopes that St Google would let them stay there.

Those corporate site bigwigs were nestled all snug in their beds,
While visions of dollar signs added up in their heads.
But MaAndPa.com worried, that when Caffeine soon unwrapped,
They’d be in for something colder than a long winter’s nap.
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