Have you heard about Google+ Pages for Businesses yet? Google is continuing to move steadily into the social media realm! Similar to Facebook fan pages – you can now create a page on Google to help brand your business. Add photos, links, videos and more to help promote your products and services. Although it seemed to have gotten off to a slow start, more and more companies are getting on board – here’s an example of Pepsi’s page:

Whether you’re a mom and pop store or a Fortune 500 brand, we highly suggest getting one now (and do it quick before your competitors find out about it!)

Here are the Top 6 Reasons to Get Google Plus for Business Now:

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There has been a lot of buzz lately on the Google Wallet – the app that allows you to purchase items with a single tap of your phone. Is my information safe? Why should I use it? I’m here to set the record straight. Arguably one of the most advanced mobile-payment systems in the U.S. to date – this virtual wallet provides a number of benefits, is quick, simple, and 100% safe according to Google.

Sounds cool. But why should I use it?

Jump on the digital bandwagon! Below are the Top 10 reasons to use Google Wallet: (more…)

For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the left nav on results pages to name a few of the changes. All of these will hopefully add to the user experience of Google, but the effects on the results that appear on the page should be minimal.

There is, however, one change we have noticed that has become more widespread for Google and could have a major impact on search traffic for some websites. And it has to do with Google AdWords. (more…)

Business owners, and especially businesses that have a brick and mortar presence where customers can visit and purchase your products and services, should take note: Google has revamped its business recommendation tool and repackaged it as Google HotPot.

So what is Google HotPot? It’s an extension of Google Places, a Google Product where you can promote your business and business location. We’ve talked about it at length in the past, and you can read up on it here.

Now, you may be saying, “Not another tool we need to spend a ton of time on!” If you are, don’t worry. Google HotPot could be very instrumental in directing traffic to your business, but if you have been keeping up with recent online trends this shouldn’t add much more, if any, work to your plate. (more…)

Google has added another feature to its search engine results pages (SERPS) that is aimed at helping users (searchers) make decisions quicker. This time they have added Google Instant Preview to the results. And you may have seen some of this in action without even meaning to do so.

So what is Google Instant Preview? It’s a feature that shows (more…)