One thing we glance over in some of our posts (most recently in our post on cracking the Google Ten Pack), and hardly ever dedicate an entire post to, is the importance of keywords in your online marketing campaign. This isn’t to say that they aren’t important. Quite the opposite – keywords are one of the main building blocks for any successful SEO campaign. (more…)

The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide a deeper analysis for you.

In this image, you can see where the Ten Pack is located on the Google Search Results Page. If your site is not listed, it is worth the effort to make some adjustments to your Google Local account to try to get it there. (more…)

What are Sitelinks? Why do search engines garner Sitelinks to some search results and not others? What determines the ‘important’ pages that are listed?

You may have noticed something like this for your brand:

Or these ‘mini’ Sitelinks:

What’s the story with Sitelinks? (more…)

Yes, indeedy…there has been another Google algorithm update. Did you think you were safe?

Welcome to the world of the search engines! An insightful post on Google branding, written by Aaron Wall of SEO Book, explains briefly the past impacts of the various Google updates. (more…)

So, what IS personalized search? Personalized search is the notion that when you search, Google will already have an idea about what you are looking for and tailor the results to your own personal liking. Google will make assumptions based upon your search history and provide results accordingly. Whether you are researching or shopping … you will get different results. Bruce Clay also talked about this trend in depth at the PubCon conference this past year in sunny Vegas.

Let’s take a look at a concrete example. (more…)