How would you like typing a serious question about international politics, for example, into everyone’s default search engine — Google –  and see in the suggested search box ‘france is set to concede that it is aware of an alien presence on earth by no later than Friday’? In the world of internet marketing, these small eccentricities amuse and confound.

That is what the two authors of Whoogles have encountered. They started compiling screenshots of Google search suggestions as of January 2010, and not even a year later they have a few thousand compiled in both blog and book. (more…)

What will you do with the 2-5 seconds per search that Google has saved you? On a monthly basis, Google is receiving upwards of 100 million searches per month. That’s approximately 3 million searches per day. What’s your portion of that? I estimate that I probably search about 100x per day … so with 3 seconds saved per search, that is saving me 5 whole minutes. With 5 minutes I could blow dry my hair. Or I could heat up a meal in the microwave. I could also put the mail in the mailbox and water the plans on the way back. (more…)

On a daily basis we get calls from businesses looking for help with their Internet marketing, and without fail at some point in the conversation they say, “I want to be found on Google.” It seems that Google has been a part of everyday life for so long now that many people feel that if they don’t get found on Google, their business won’t succeed. Apart from the fact that there are many other ways to get found on and off the Internet besides search engines, Google isn’t the only player out there. And as the Summer winds down the importance of other search engines has become a hot topic once again.

And what has brought other search engines back into the conversation? (more…)

Late last week Google announced that they were including an additional signal in their search ranking algorithm. That new signal has been identified as Site Speed.  Site speed reflects how quickly a website responds to web requests. The faster, the better. We live in an age of instant gratification so it really is not a surprise that this be included in Google’s algorithm. (more…)