One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons why we see more new and old businesses interested in learning more about Paid Search and how it can help them. (more…)

Please use the following check list to ensure that your listings are set up the way you want:

• LOCATION – Is my business listed properly in all the subcategories where my business belongs? LakeGeorge.com is set up in five main “channels”Lodging |  Dining |  Things to Do |  Real Estate and Home |  Business Services
  • Are you listed under the correct location?
  • Lodging clients, should you be under Budget Accommodations? (rooms under $100 in August)
  • Should you be under Luxury Lodging? (your rooms cost a minimum of $350/night and offer Lake George water views)
  • Should you be listed as On the Lake?
  • Should you be listed as Pet-Friendly?
  • All other services on your lodging property – on-site restaurants, boat rentals, etc – are treated as a separate business. Do you have a listing set up for them in the appropriate channel? (more…)

Customer Reviews Increase Conversions!

We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how.

In July 2009, the Nielson company conducted a study of  25,000 consumers in 50 countries. Ninety percent of consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. (more…)

Sure it’s only February, but now is the best time to start thinking about your Internet marketing plan for the 2010 holiday season. Why so early? Here are just a few good reasons: (more…)

Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask)

Then we’d like to recommend that you take a look at the PDFs on your site to make sure that they are optimized. One of the items we find when looking at websites is that the PDFs have been completely ignored. Now to be fair, some of this is probably because up until a few years ago many people were told that PDFs couldn’t or shouldn’t be optimized; that any work done to them would not help the page’s or the website’s ranking. Let’s put this argument to bed right now: (more…)