In a world full of new technologies and online platforms appearing at every turn, it can often be difficult to distinguish the worthwhile from the total-waste-of-time efforts when it comes to self promotion on the Web. We’re here to fill you in on LinkedIn.com, one of the biggest social media giants impacting the online business community as we know it today. You may be wondering what exactly LinkedIn is, how it works, why it’s important and/or how to use it effectively. If so, please read on. (more…)