Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask)

Then we’d like to recommend that you take a look at the PDFs on your site to make sure that they are optimized. One of the items we find when looking at websites is that the PDFs have been completely ignored. Now to be fair, some of this is probably because up until a few years ago many people were told that PDFs couldn’t or shouldn’t be optimized; that any work done to them would not help the page’s or the website’s ranking. Let’s put this argument to bed right now: (more…)