[For those that have been reading our blog for a few months, this entry is a hybrid of our SEO Expectations post and our How To on Blogging.]

We’ve recently seen an increase in customers coming to us and asking us to help set up a blog for them on their websites. As Internet marketers we love to see our clients become more involved on the Internet, learning to use the resources at their disposal and providing additional services to their own customers. Having the ability to control the message their customers see is such a powerful tool that they should inherently understand its importance. But do they?
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If you’ve been keeping up on our blog you’ve probably heard of Universal Search by now, where on the search engine results page (SERP) you’ll find pictures, videos and other vertical search results where once only web page listings resided (if you are not familiar with Universal Search, here is a good article on what it is). This feature within the search engines is meant to enhance the searchers experience by providing the most relevant results to their search, no matter what form of ‘rich media’ it comes in (whether an article, video, photo or something else – read a previous post discussing why to keep up with Universal Search).

We think this is great for search engine users – providing a greater pool for which to pull relevant results is fantastic. The drawback? Website owners and marketers may find it difficult to keep pace with this change, having to keep finding ways to include rich media on their website in order to be at the top of the SERPs. Recently we came across another significant bump in the road for website marketers when it comes to Universal Search – its impact on PPC advertising.

Yes – we said that Universal Search has an impact in PPC. How can that be? (more…)

With the beginning of a new year, we all tend to feel a sense of renewal. There’s something about being given a chance to do better, to accomplish something more, or to just put a rough period of time behind us. New Year’s Resolutions are the perfect example of how Americans view a new year as a new opportunity.

I think this is a great time to take inventory of your website and what you would like to accomplish in the coming year. (more…)

Thinking outside the box is standard procedure in the world of internet marketing! A sophisticated and intelligent world-wide market has succeeded in demanding (and receiving) better quality websites, professional writing and copy, lightning-fast speed, slick audio and interactive environments.  So…what if you’re a ‘Mom and Pop’? Maybe you have a small brick-and-mortar shop, have a specialty item you want to sell, or just want to stick your toe in the water and see if you have what it takes to run with the big dogs? Is there room for you, or has it all just gotten too big? (more…)

So, what IS personalized search? Personalized search is the notion that when you search, Google will already have an idea about what you are looking for and tailor the results to your own personal liking. Google will make assumptions based upon your search history and provide results accordingly. Whether you are researching or shopping … you will get different results. Bruce Clay also talked about this trend in depth at the PubCon conference this past year in sunny Vegas.

Let’s take a look at a concrete example. (more…)