With 2011 almost upon us, I wanted to give you some ideas to add to your Internet Marketing campaign. The following areas should be on the forefront of your future.

• Website – Engagement is the key word for 2011. Not only should you engage with Social Media, but you should engage with visitors directly on your website. Add all the key elements to your site to keep the searcher involved. Are you utilizing videos? Are you giving the user an experience that will result in your end goal? Connect with your searchers on every level directly through your website.

• Facebook – A Facebook is an essential part of any Marketing Campaign. In 2011, take your Page to the next level! Make sure you are utilizing the Custom Tab feature. Make sure that your Tabs are functional and practical. Since there are only a few spots for Tabs, use ones that will benefit your campaign and your fans the most.By using the @ function, you can “tag” other people or companies, therefore posting your post on their wall in addition to your own. This is an easy way to spread your message!

  Make sure your posts are “share worthy”. This is the name of the game and is what truly makes this viral marketing. If you want your news to spread, make it interesting. Your goal for 2011 in regards to Facebook should be: More Likes.

• Mobile – With Tim Mayer predicting that mobile search will occupy 1 in 5 of the searches by 2012, it’s time to get involved! Ask yourself if searchers can find your content from their mobile device. If the answer is no, put this on your list for next year!

Blending all your marketing efforts will get you the best results. We at Mannix Marketing wish you all a very Happy Holiday Season!

Social networking has changed the way we search for and receive information forever. Using free and powerful tools like Google Trends Hot Topics to beef up your social media optimization and get ahead of your competition in real time is the name of the game! As fast as the news can be shared, it becomes fodder for branding everything from basketball shoes to cell phones to celebrities.  Social media is here to stay!

But…social media online branding is a daunting task, no? Actually, it’s not as difficult as you might think if you can a.) stay abreast of the latest hot topics and b.) be creative enough to use that information to get ahead of your competition! For blogs and real-time news, Google Trends Hot Topics is a blue-chip tool for research, revealing the latest trends in everything from shoes to car parts! Hot Topics is a particularly effective tool for seeing who is talking about what – right now – and providing you the opportunity to get in on the conversation while it’s happening!    (more…)

Spread your marketing message virally via email newsletters through social media! The Internet changes at the speed of light, seriously. Articles come through my Google Reader like hotcakes. I can hardly keep up with all the blogs out there talking about social media, search engine optimization, techniques, case studies and the latest and gratest theory.

Do you have an email newsletter that you send out weekly/monthly/bi-monthly? Why not connect it with your Facebook Page for your business and kill two birds with one stone? Don’t know how? It’s easy, trust me. Here are some instructions:

If you use Vertical Response as your email platform

If you use Constant Contact

If you use iContact

Providing an email sign up to your newsletter can be as easy as downloading the Static FBML application to your page and then following some simple instructions. Have questions, please contact us and we can help you get up and running.

Increase your reach by over 24% by creating this simple form and pasting it right into your Facebook Business Page profile. It will show up either as a tab when you download the app, or in the left hand corner of your Page profile.

Examples:

Get people to sign up via your Facebook Page for news, latest events, or hot deals THEN follow up with a short, but sweet, BLAST through the “Send an Update to Your Fans” feature. Whether you have 10 fans, 100 fans or a billion fans — say hello to them via this feature  fast and effectively.

Facebook is making communication easy, folks. Jump on the band wagon and promote your business through these easy to use tools.

Don’t miss out on the added 24% of traffic/customers/leads that you could get by broadcasting your email newsletter through social media.

With the onset of social media mega giants like Facebook, LinkedIn and Twitter, it’s almost impossible to really ‘turn yourself off’. We humans love to connect with others and do so by updating our statuses, profile pictures, photo albums and (obsessively) updating our tweets. There is always something to share with our cyber friends…but are we sharing too much? (more…)

In a world full of new technologies and online platforms appearing at every turn, it can often be difficult to distinguish the worthwhile from the total-waste-of-time efforts when it comes to self promotion on the Web. We’re here to fill you in on LinkedIn.com, one of the biggest social media giants impacting the online business community as we know it today. You may be wondering what exactly LinkedIn is, how it works, why it’s important and/or how to use it effectively. If so, please read on. (more…)