You may have heard this phrase circulating within the SEO World … “Likes are the new links”.  Let’s explore this briefly and ultimately show you how it plays into your Search Engine Optimization campaign. It is well known that an incoming link has contributed ultimately to your rank within the search engines. A quality incoming link demonstrated that your website was “popular” or “active” or “liked” and therefore served as a recommendation to the search engines who would then determine if you were worthy to be ranked highly within their index. As part of any seo campaign, “link popularity” was a major factor. Attracting a link exchange, submitting to free and paid directories, releasing press releases or even buying a high PageRank link all had to be part of your strategy. (more…)

Have you ever wanted to have all your Facebook Profile information someplace besides Facebook? Now it’s possible. Facebook has added to capability to have your posts, photos and more downloaded to your computer. That’s great, right? Well, before you go and do this I feel the need to give you a warning. (more…)

Last week Mannix Marketing held a seminar to help local businesses learn how to use Facebook and Twitter to help market online. It was a tremendous event with an outpouring of interest from both large and small businesses from the local area. We were pleased to see the amount of interest exemplified by the audience. The attendees asked a lot of great questions and we tried to capture them all here:

Facebook Questions

• Do you have to have an individual Facebook account to make Facebook business page? (more…)

Yet another social media site? Or is Google Buzz going to be something different. Today, Google announced the launch of Google Buzz which is built right into Gmail – as they said, “…there’s nothing to set up — you’re automatically following the people you email and chat with the most.” This of course assumes you have a Gmail account set up.

It will be interesting to see how Buzz takes on the other social networking sites. It appears to be blending Twitter, Facebook and FourSquare into one formidable challenger, but is it likely to be that “killer” of any or all of these? Ummm… doubtful. I think it offers a different way of sharing media but it’s unlikely to lure over Facebook or Twitter users. It’s likely to be attractive to a small percent of existing Gmail users who are not already using one of the other social media sites. (more…)

Today I’d like to talk to you about managing multiple Twitter accounts. Do you own a small business that you want to promote in the social media Twittersphere, but also have your own personal Twitter account where you talk about your aside-from-work hobbies, news stories, etc? Many of us run into this issue where we end up updating one all the time (because we are logged in) while the other gets a little stagnant.

Well, if this is a problem of yours, then your life is about to get a little easier! I recommend HootSuite for those managing multiple twitter accounts. It’s what I, personally, use now for managing my own personal Twitter account as well as all of our Mannix Marketing Twitter accounts for Saratoga, Lake George, Albany, the Adirondacks, etc. (I switched from Tweetlater after just one day of using Hootsuite!)

HootSuite has been more than a timesaver; it has been a lifesaver for me! It’s a fun, cute design, and it makes things incredibly easy….

- Hootsuite Screenshot -

The above is called your 'Hootsuite Dashboard'

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